In her role as senior vice president, Alfreda B. Norman oversees the Dallas Fed’s communications and public outreach programs to promote economic growth and an increased understanding of the economy and the role of the Federal Reserve. She has responsibilities for corporate communications, publication/digital services, community development, economic education and financial institution relationship management. Before becoming a senior vice president, Norman served as vice president of community development, promoting financial stability for low- and moderate-income communities and individuals.
Prior to joining the Dallas Fed in 2004, Norman was one of the first neighborhood development officers hired by Bank of America in Texas. She also has extensive experience working with the public and private sectors and held management positions at the City of Dallas Office of Cultural Affairs and the Container Store corporate headquarters in Dallas.
Norman is also affiliated with many cultural and civic organizations, including Big Thought, Communities Foundation of Texas, the North Texas Asset Funders Network, Consumer Credit Counseling Service of Greater Dallas and the Dallas Mayor’s Task Force on Poverty. She earned a bachelor’s degree from Southern Methodist University and is a graduate of the University of Virginia’s Graduate School of Retail Banking.