Holly Frindell photo

Holly Frindell

Senior Program Manager, NALCAB


Holly Frindell serves as Senior Program Manager. She oversees NALCAB’s the Small Business Development and Financial Capability program areas.

Holly brings over 7 years of experience in municipal and non-profit program management addressing issues such as financial empowerment, economic development and homelessness. Prior to joining NALCAB, she worked for the City of San Antonio Department of Human Services, where she coordinated the implementation of the San Antonio’s first ever Financial Empowerment Centers to provide free, one-on-one financial counseling to San Antonio residents. At the New York City Department of Homeless Services, she helped develop and implement an innovative rental subsidy program with a cash match component, working closely with national asset building organizations, national and local funders, local credit unions and banks and community based organizations to build an effective program. She also served as a fulltime volunteer for a year at Mercy Center in the South Bronx, a community center that empowers women and their families to develop skills for healthy family living and economic advancement. 

Holly earned her master’s degree in Urban Policy Analysis and Management from The Milano School of International Affairs, Management, and Urban Policy at The New School and her bachelor’s degree in Urban Studies from Trinity University.