Yadira "Yadie" Gonzales brings the story and voice of NALCAB to life as communications manager. In her role, Yadira helps tell NALCAB's story of transformation and growth by leading communications for the organization. She also builds NALCAB's external voice by managing the organization's media relations strategy.
Yadira is a communications professional with 15 years of vast experience in public relations, media relations, crisis management, reputation management, community relations, corporate social responsibility, broadcast and social media.
In addition, she has worked as a senior corporate relations consultant for a Fortune 500 Company and as an enterprise-wide Spanish-language lead. Her work at other national non-profits includes advocating for change, mission delivery and working in partnerships with diverse representatives from various communities, organizations and neighborhoods. Yadira has a Bachelor of Arts degree in Communication Studies from Texas A&M University-Corpus Christi and a Master's of Science degree in Organizational Leadership from Our Lady of the Lake University.